Passion Lilie

Aarabhi London is a United Kingdom–based fashion brand founded by Aarabhi Shah that focuses on contemporary women’s clothing with a refined yet relaxed aesthetic. The brand creates wardrobe staples such as tops, dresses, trousers, outerwear, and coordinated sets designed to feel modern and easy to wear. Aarabhi London’s designs favour clean lines, soft fabrics, and neutral palettes that make outfits versatile for work, casual social outings, and everyday life. Instead of loud prints or complicated styles, the brand prioritises pieces that can be worn often and styled with ease. The clothing feels approachable and polished, making it suitable for customers who want wardrobe basics that bridge comfort and modern style. Aarabhi London appeals to people who enjoy fashion that feels understated, wearable, and refined.

Etnodim is a Kyiv-based fashion brand founded in 2012 by Vyacheslav Dyachenko, focusing on modern clothing inspired by Ukrainian heritage. The brand creates embroidered shirts, dresses, and contemporary silhouettes that reflect traditional craftsmanship in a modern form. Etnodim blends cultural patterns with clean, wearable designs that suit everyday life as well as special occasions. The clothing feels expressive without being heavy, making it easy to wear and style. Instead of costume-style pieces, the brand reinterprets tradition in a fresh and modern way. Etnodim appeals to people who value cultural identity and thoughtful design. It is ideal for those looking for meaningful clothing that connects tradition with modern fashion.

Philine SF is a United States–based fashion brand founded by Philine Feulner that focuses on timeless, relaxed womenswear with an understated aesthetic. The brand creates wardrobe essentials such as dresses, tops, knitwear, and casual pieces that feel easy to wear and comfortable for daily life. Philine SF’s designs often use soft fabrics, relaxed silhouettes, and neutral tones that fit well into everyday routines like work, casual outings, and weekend plans. Instead of following loud trends, the brand prioritises simple, classic shapes that work well with many wardrobe pieces and can be worn repeatedly. The clothing feels approachable and easy to style — dependable basics with thoughtful design rather than heavy detailing. Philine SF appeals to people who want calm, wearable fashion that feels natural and straightforward. It’s ideal for customers seeking timeless wardrobe staples that fit seamlessly into daily life.