Not Just Pajama
Not Just Pajama is a China-based fashion brand founded by Rui Xu in 2018 that focuses on sleepwear and loungewear designed to be worn both at home and outside. The brand creates pajamas, lounge sets, robes, and relaxed separates that blend comfort with polished design. Not Just Pajama is known for elevating sleepwear with clean cuts, soft fabrics, and thoughtful details that make pieces suitable for relaxing at home, travel, or casual outings. Instead of traditional nightwear, the brand designs pieces that feel versatile and stylish while still prioritising comfort. The clothing feels relaxed yet presentable, making it easy to transition from home to daily life. Not Just Pajama appeals to people who value comfort but still want to feel put-together. It’s ideal for customers who enjoy loungewear that feels modern, functional, and stylish beyond bedtime.
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