

NON Clothing (styled non.eco) is a United Kingdom–based sustainable fashion brand founded by Nino Zambakhidze that focuses on wardrobe essentials with a strong emphasis on sustainability and eco-friendly materials. The brand creates pieces such as t-shirts, tops, trousers, basics, and everyday staples made from organic, recycled, or low-impact fabrics that feel soft and comfortable. NON Clothing’s designs are minimal, with clean lines and neutral tones that make clothes easy to style for daily routines, work, and casual outings. The brand prioritises responsible production and reduced environmental impact, helping customers feel confident about their choices. Instead of fast fashion trends, the clothing feels timeless and wearable across many seasons. NON Clothing appeals to people who care about ethical fashion and want everyday pieces that feel comfortable and mindful. It’s ideal for customers who value simplicity, sustainability, and dependable wardrobe basics.
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