

No Nasties is a sustainable fashion brand based in Goa, India, founded by Apurva Kothari in 2011 that focuses on ethical, eco-friendly clothing made with organic cotton and responsible practices. The brand creates wardrobe staples such as t-shirts, tops, trousers, dresses, and casual wear that are comfortable, breathable, and easy to wear. No Nasties places strong emphasis on transparency and sustainability — using GOTS-certified organic fabrics and fair-trade manufacturing that respects people and the planet. Instead of chasing fast fashion trends, the brand designs pieces that feel timeless, natural, and dependable for everyday life. The clothing is simple and versatile, with relaxed silhouettes and neutral colours that make outfits easy to style for work, weekend errands, and casual outings. No Nasties appeals to people who care about ethical fashion and want clothes that feel good on both the body and the environment. It’s ideal for customers who value sustainability, comfort, and lasting wardrobe basics.
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