NATIV

SeamsFriendly is an Indian fashion and lifestyle brand founded by Rashmi Khanna in 2020, dedicated to creating inclusive, comfortable, and ethically made clothing for all bodies. Guided by a mission to weave body positivity and mindful design into every piece, the brand offers garments crafted from soft, durable fabrics with thoughtful cuts that celebrate comfort without compromising style. SeamsFriendly prioritizes transparency, responsible sourcing, and ethical manufacturing practices, ensuring that each collection is rooted in care—for both the wearer and the people who make the clothes. The brand’s aesthetic blends modern simplicity with timeless versatility, creating pieces that are easy to wear, mix, and cherish season after season. With a focus on comfort, confidence, and conscious choices, SeamsFriendly resonates with customers seeking wardrobe essentials that reflect both personal style and values.

Happy Earth Apparel is a United States–based sustainable fashion brand founded by Scott and Morgan Petinga, focused on everyday clothing with a positive purpose. The brand creates casual essentials such as T-shirts, sweatshirts, and basics made with eco-friendly materials and responsible practices. Happy Earth Apparel’s designs are simple and comfortable, designed for daily wear and relaxed lifestyles. The brand places strong emphasis on sustainability, giving back, and creating products that support people and the planet. Instead of fast fashion, the focus is on mindful production and long-lasting comfort. Happy Earth Apparel appeals to people who want casual clothing that reflects conscious values. It’s ideal for customers looking for easy-to-wear basics with a positive impact.

Treen is a sustainable fashion brand founded by Cat Anderson in Edinburgh, United Kingdom. The brand focuses on ethically made women’s clothing designed for everyday wear. Treen’s collections include dresses, tops, trousers, and comfortable wardrobe staples made using responsible materials. The designs are simple, practical, and easy to style, making them suitable for work, casual outings, and daily life. Treen puts strong emphasis on transparency and ethical production, working with small makers and fair practices. The brand is ideal for people who want comfortable, well-made clothing while supporting sustainable and responsible fashion.