MUD Jeans

Monkind is a Berlin, Germany–based fashion brand founded by Valeria Popov and Saskia Diez in 2014 that focuses on sustainable children’s clothing made with care and responsibility. The brand creates baby and kids’ apparel such as rompers, dresses, tops, trousers, and soft everyday pieces using organic and eco-friendly materials. Monkind’s designs are simple, comfortable, and practical, allowing children to move freely while still looking thoughtfully dressed. The brand prioritises ethical production and gentle fabrics that feel safe for sensitive skin. Instead of bright trends or fast fashion, Monkind focuses on timeless styles that can be worn, shared, and passed down. Monkind appeals to parents who care about sustainability, comfort, and quality in children’s clothing. It’s ideal for families looking for well-made, eco-conscious kidswear.

Girlfriend is a United States–based activewear brand founded in 2016 by Ellie Burrows. The brand focuses on leggings, bras, bike shorts, and everyday active essentials designed for comfort and movement. Girlfriend is known for its simple designs, supportive fits, and inclusive sizing. The collections are made to work for workouts, lounging, and daily wear. Instead of flashy designs, the brand keeps things clean and minimal, making the pieces easy to mix and match. Girlfriend appeals to people who want activewear that feels comfortable, reliable, and wearable beyond the gym. It is ideal for customers looking for well-fitting basics that support an active lifestyle while still feeling soft and easy to wear.

Ohen Underwear is a United States–based intimate apparel brand that focuses on comfortable, everyday underwear designed to feel soft, wearable, and approachable. The brand creates basics such as bras, panties, briefs, and essential undergarments made from breathable fabrics that feel gentle on the skin. Ohen Underwear’s designs prioritise comfort and simplicity rather than heavy structure or complicated fastenings, making them ideal for daily wear. The clothing feels dependable and easy to wear under casual outfits, work clothes, or relaxed weekend looks. Instead of trend-focused intimates, the brand emphasises practicality and comfort — pieces that feel familiar and natural. Ohen Underwear appeals to people who want unpretentious, everyday essentials that are comfortable, supportive, and easy to care for. It’s ideal for customers who value underwear that feels simple, comfortable, and reliable.