
Marcella NYC is a New York–based fashion brand that focuses on modern women’s clothing with a strong, architectural edge. The brand creates dresses, tops, skirts, trousers, and statement pieces that feel sleek, structured, and contemporary. Marcella NYC’s designs often use bold shapes, clean lines, and thoughtful construction, offering clothing that feels powerful yet wearable. The pieces are designed to work well for work, evenings, and social occasions where style feels intentional. Instead of soft or trend-heavy fashion, the brand leans toward confident silhouettes that stand out through design rather than decoration. Marcella NYC appeals to people who enjoy fashion that feels modern, sharp, and expressive. It’s ideal for customers looking for statement wardrobe pieces that feel strong, polished, and distinctly urban.
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ELV Denim is a London-based fashion brand founded by Anna Foster in 2017, specialising in upcycled denim. The brand creates jeans and denim pieces made from pre-existing materials, giving old garments new life. ELV Denim focuses on strong fits, modern silhouettes, and clean finishes. Each piece feels unique while still being easy to wear. Instead of producing new fabric, the brand reworks existing denim to reduce waste. ELV Denim appeals to people who enjoy well-made jeans with a modern edge. It is ideal for customers looking for denim that feels stylish, durable, and thoughtfully designed.
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Girlfriend is a United States–based activewear brand founded in 2016 by Ellie Burrows. The brand focuses on leggings, bras, bike shorts, and everyday active essentials designed for comfort and movement. Girlfriend is known for its simple designs, supportive fits, and inclusive sizing. The collections are made to work for workouts, lounging, and daily wear. Instead of flashy designs, the brand keeps things clean and minimal, making the pieces easy to mix and match. Girlfriend appeals to people who want activewear that feels comfortable, reliable, and wearable beyond the gym. It is ideal for customers looking for well-fitting basics that support an active lifestyle while still feeling soft and easy to wear.
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Newbie is a Sweden-based children’s clothing brand founded in 2010 that focuses on soft, comfortable, and high-quality apparel for babies and young children. The brand creates pieces such as onesies, tops, trousers, knitwear, rompers, and everyday essentials made from gentle fabrics that feel comfortable on delicate skin. Newbie’s designs often feature calm colour palettes, thoughtful details, and easy-to-wear cuts that make dressing children simple and practical. Instead of trendy children’s fashion, the brand leans toward dependable, timeless staples that can be worn regularly and layered easily. The clothing is ideal for families looking for practical, soft apparel that feels gentle and reliable for daily routines, playtime, naps, and outings. Newbie appeals to parents who value comfort, quality, and simplicity in kids’ wardrobes.
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