Maison Wu

Dora Larsen is a London-based lingerie brand founded by Georgia Larsen in 2016. The brand focuses on modern lingerie that feels playful, comfortable, and expressive. Dora Larsen is best known for its colourful bras, briefs, bodysuits, and loungewear that mix bold colour combinations with soft fabrics. The designs are made to feel joyful and confident rather than traditional or overly delicate. Comfort and fit are central, making the pieces easy to wear every day. Instead of classic neutrals, the brand celebrates colour and individuality. Dora Larsen appeals to people who want lingerie that feels fun, wearable, and confidence-boosting. It is ideal for customers looking for intimate wear that feels modern, comfortable, and full of personality.

Pavo Couture is a Netherlands-based fashion brand founded in 2018 that focuses on contemporary womenswear designed to blend modern design with expressive detail. The brand creates pieces such as dresses, tops, skirts, coordinated sets, and statement garments that feel stylish and wearable for daily life and social occasions. Pavo Couture’s designs often use thoughtful tailoring, current silhouettes, and accessible fabrics that make outfits easy to style without heavy effort. Instead of loud prints or overly formal looks, the brand favours wearable fashion that feels refined yet relaxed. The clothing is suitable for workdays, social plans, weekend outings, and moments when stylish, modern fashion feels right. Pavo Couture appeals to people who want dependable wardrobe pieces with a contemporary edge. It is ideal for customers who enjoy expressive yet practical fashion that fits smoothly into varied parts of daily life.

Aab Collection is a premium modest fashion brand founded in 2007 by Nazmin Alim in London, United Kingdom. With her co-founder brother Altaf Alim, Nazmin created the brand to fill a gap in the market for contemporary, on-trend clothing with modest silhouettes. Frustrated by the lack of quality modest wear options, Nazmin initially designed custom pieces by sourcing high-quality fabrics and working with tailors. Aab, derived from the Persian word for water, represents the brand's philosophy of natural, flowing designs unrestricted by borders and ethnicities. The brand specializes in elegant everyday and fine-quality pieces including maxi dresses, abayas, longline hoodies, and coordinating tracksuit bottoms, all available in multiple length options. Known for meticulous attention to quality, ethical production, and sustainable practices, Aab offers contemporary modest fashion to diverse customers seeking coverage without compromising style. The brand is recognized globally and stocked at prestigious retailers like John Lewis and Debenhams, establishing itself as the leading premium modest fashion label worldwide.