Lucid Collective

WeDressFair is a France-based sustainable fashion platform founded in 2017, created to make ethical and responsible fashion more accessible. Positioned as a curated destination rather than a single-label brand, WeDressFair brings together carefully selected fashion labels that share a commitment to sustainability, transparency, and fair production. The platform focuses on offering clothing made from eco-friendly materials, ethical supply chains, and responsible manufacturing practices, helping consumers make informed fashion choices without compromising on style. With a strong emphasis on education and conscious consumption, WeDressFair highlights brands that prioritise people, the planet, and long-lasting design. By combining curation with purpose, the platform has become a trusted space for individuals seeking modern fashion aligned with ethical values and sustainability principles.

Honest Basics is a Germany-based fashion label founded by Jan Stukenborg that focuses on essential everyday clothing designed to be simple, comfortable, and easy to wear. The brand creates wardrobe staples such as tops, dresses, trousers, and casual pieces that feel relaxed and wearable for daily life. Honest Basics’ designs often feature clean silhouettes, neutral hues, and approachable fabrics that make outfits suitable for work, weekends, and casual social plans. Instead of chasing quick trends, the brand leans into timeless basics that customers can rely on season after season. The clothing feels practical and uncomplicated, making it easy for people to put together outfits without extra thought. Honest Basics appeals to people who value simplicity, comfort, and versatility in their wardrobe. It’s ideal for customers looking for dependable everyday pieces that feel natural and easy to live in.

Modibodi is a pioneering Australian brand founded by Kristy Chong in Sydney, Australia in 2013, dedicated to transforming how women experience comfort and confidence through innovative underwear and apparel. The brand is best known for its award-winning leak-proof, absorbent garments designed to support bodies during periods, everyday life, and active moments, combining functionality with comfort and style. Each piece is crafted using proprietary technology that feels soft, breathable, and reliable—offering a sustainable alternative to disposable products while redefining intimate apparel. Modibodi’s collections are designed with real-life moments in mind, empowering wearers with products that feel secure and comfortable without sacrificing aesthetic appeal. With a mission rooted in body positivity, sustainability, and practical innovation, the brand continues to lead in solutions that celebrate comfort and confidence for people everywhere.