Honest Basics

Spell is an Australian fashion brand founded by Isabella Pennefather and Elizabeth Abegg in Byron Bay in 2009. The brand is known for its bohemian-inspired clothing with a relaxed, romantic feel. Spell creates dresses, skirts, tops, swimwear, and accessories designed for free-spirited living. The designs often feature flowing silhouettes, soft fabrics, floral prints, and vintage influences. Spell’s clothing is popular for travel, festivals, beach days, and everyday wear with a laid-back style. The brand also places importance on responsible practices and thoughtful production. Spell appeals to people who enjoy expressive, feminine fashion and want clothing that feels relaxed, dreamy, and connected to nature.

The Morphbag is a London-based accessories brand known for its multi-functional handbags. The brand focuses on bags that can change shape and be worn in different ways. The Morphbag creates convertible handbags that can be used as totes, shoulder bags, backpacks, or clutches using adjustable straps and modular parts. The designs are practical, modern, and suitable for work, travel, and daily use. The brand focuses on versatility and function rather than seasonal fashion. The Morphbag appeals to people who want one bag that can do many jobs and fit into busy, everyday lifestyles.

Organic Crew is an Australian fashion brand founded by Mel Lechte in Melbourne in 2016 that focuses on casual, eco-conscious clothing designed for everyday wear with a responsible approach. The brand creates wardrobe essentials such as t-shirts, tops, dresses, hoodies, and relaxed staples made primarily from organic cotton and natural fabrics. Organic Crew’s designs are simple, wearable, and comfortable, with relaxed fits and neutral colours that make pieces easy to style for daily life, weekends, and casual outings. The brand prioritises ethical production practices, choosing materials and processes that reduce environmental harm and support conscious fashion. Instead of chasing fleeting trends or complicated designs, Organic Crew focuses on timeless, dependable clothing that feels calm and easy to wear. It appeals to people who care about sustainability and want everyday fashion that feels soft, reliable, and mindful. It’s ideal for customers who prefer wardrobe basics that feel natural and long-lasting.