Linenfox

Philine SF is a United States–based fashion brand founded by Philine Feulner that focuses on timeless, relaxed womenswear with an understated aesthetic. The brand creates wardrobe essentials such as dresses, tops, knitwear, and casual pieces that feel easy to wear and comfortable for daily life. Philine SF’s designs often use soft fabrics, relaxed silhouettes, and neutral tones that fit well into everyday routines like work, casual outings, and weekend plans. Instead of following loud trends, the brand prioritises simple, classic shapes that work well with many wardrobe pieces and can be worn repeatedly. The clothing feels approachable and easy to style — dependable basics with thoughtful design rather than heavy detailing. Philine SF appeals to people who want calm, wearable fashion that feels natural and straightforward. It’s ideal for customers seeking timeless wardrobe staples that fit seamlessly into daily life.

Zuri is a New York–based fashion brand founded by Sandra Zhao and Ashleigh Miller that creates modern and stylish wardrobe pieces designed for contemporary women. The brand focuses on dresses, tops, skirts, and coordinated sets that feel both current and easy to wear. Zuri’s designs blend simple silhouettes with thoughtful details like flattering cuts and versatile fabrics, making them suitable for everyday wear, work, social outings, and special occasions. The clothing is designed to be comfortable yet put-together, with pieces that can be mixed and matched easily in a wardrobe. Zuri keeps its style modern but not overly trendy, favouring approachable fashion that looks polished without extra fuss. The brand appeals to people who want clothing that feels stylish, practical, and wearable — outfits that fit into daily life without much effort.

The Loom is an Indian fashion brand focused on hand-crafted and artisanal women’s wear. The brand offers a wide range of clothing including dresses, tunics, sarees, kurta sets, and everyday ethnic wear. The Loom works closely with Indian artisans and designers, using traditional textiles and craft techniques. The designs are simple, breathable, and comfortable, making them suitable for daily wear and relaxed occasions. The Loom focuses on natural fabrics, soft colours, and timeless styles rather than fast trends. The brand appeals to people who appreciate handmade clothing, Indian craftsmanship, and slow fashion that feels practical and rooted in tradition.