The Loom

Velvet Heartbeat is a New Zealand–based fashion brand founded by Jasmin Jones in 2017. The brand focuses on feminine, statement clothing with a soft yet bold feel. Velvet Heartbeat’s collections include dresses, tops, skirts, and occasion wear designed for parties, events, and expressive everyday styling. The brand is known for rich colours, flowing fabrics, and flattering silhouettes. Many pieces are designed to stand out while still being easy to wear. Velvet Heartbeat appeals to people who enjoy romantic, confident fashion with personality and movement.

Philine SF is a United States–based fashion brand founded by Philine Feulner that focuses on timeless, relaxed womenswear with an understated aesthetic. The brand creates wardrobe essentials such as dresses, tops, knitwear, and casual pieces that feel easy to wear and comfortable for daily life. Philine SF’s designs often use soft fabrics, relaxed silhouettes, and neutral tones that fit well into everyday routines like work, casual outings, and weekend plans. Instead of following loud trends, the brand prioritises simple, classic shapes that work well with many wardrobe pieces and can be worn repeatedly. The clothing feels approachable and easy to style — dependable basics with thoughtful design rather than heavy detailing. Philine SF appeals to people who want calm, wearable fashion that feels natural and straightforward. It’s ideal for customers seeking timeless wardrobe staples that fit seamlessly into daily life.

Sarah Sue Design is an Australia-based fashion brand that focuses on elegant and feminine clothing with a modern yet timeless feel. The brand creates pieces such as dresses, tops, skirts, and coordinated sets designed for everyday wear and special moments. Sarah Sue Design’s collections often feature flattering cuts, easy-to-wear fabrics, and simple details that make the clothing feel natural and comfortable. The clothing is suitable for casual outings, social plans, and relaxed gatherings, focusingmore on wearable style than fast trends. The brand appeals to people who want fashion that feels thoughtful, accessible, and versatile — pieces they can wear comfortably throughout the day and into the evening. Sarah Sue Design is ideal for customers who value clothing that blends simplicity with subtle style.