Lavish Alice

Varley is a London-based women’s fashion and activewear brand founded by Ben Massey and Marcella Massey in 2015. The brand focuses on stylish activewear and everyday clothing that blends fitness and lifestyle wear. Varley’s collections include leggings, sports bras, sweatshirts, knitwear, and casual dresses. The designs are clean and modern, often using neutral colours and soft fabrics. Varley creates clothing that works for workouts, travel, and everyday wear. The brand appeals to women who want comfortable, versatile pieces that look polished without feeling overly sporty.

Voodoo Vixen is a UK-based fashion brand founded by Helena Miller in 2012, known for its vintage-inspired women’s clothing. The brand focuses on dresses, skirts, tops, and outerwear inspired by 1940s and 1950s fashion. Voodoo Vixen’s collections feature bold prints, fitted waists, playful patterns, and retro silhouettes that celebrate classic femininity. Many pieces are designed to be statement outfits, suitable for events, themed dressing, or everyday wear for those who love vintage style. The brand also offers seasonal collections with Halloween and alternative fashion influences. Voodoo Vixen is especially popular with customers who enjoy retro fashion with a fun, modern twist.

Dare 2b is a Byron Bay, Australia–based fashion brand founded by David Kay in 1999 that focuses on relaxed, versatile women’s clothing inspired by coastal living and everyday adventure. The brand creates casual dresses, tops, knitwear, and soft staples designed to feel comfortable, easy to wear, and adaptable to daily routines. Dare 2b’s collections often feature simple silhouettes, natural textures, and wearable colours that make the pieces easy to style for work, weekends, travel, or relaxed social plans. Instead of chasing fast trends, the brand prioritises timeless designs that work season after season. The clothing feels calm, unforced, and effortless, helping customers feel comfortable and confident throughout the day. Dare 2b appeals to people who enjoy clothing that feels like a second skin — pieces that feel natural, wearable, and ready for whatever life brings. It’s ideal for those seeking relaxed, everyday fashion that reflects a free-spirited lifestyle.