Lady V London

Hartford is a France-based fashion brand founded by Yves Chareton, known for its relaxed, refined approach to casualwear. The brand creates shirts, dresses, knitwear, and everyday pieces inspired by American heritage and European style. Hartford’s designs often feature soft fabrics, relaxed fits, and timeless patterns that feel comfortable and easy to wear. Instead of trend-heavy fashion, the brand focuses on wardrobe staples that feel familiar and dependable. The clothing works well for daily life, travel, and casual social settings. Hartford appeals to people who enjoy understated fashion with a relaxed, classic feel. It’s ideal for customers looking for casual pieces that balance comfort, quality, and timeless style.

Selkie is a Los Angeles–based fashion brand founded by Kimberley Gordon in 2018 that focuses on whimsical, fairy-tale inspired women’s clothing. The brand creates dresses, skirts, tops, and ensembles with romantic details such as ruffles, soft tulle, embroidery, and flowing fabrics. Selkie’s designs feel dreamy and expressive, often featuring storybook-like shapes and feminine touches that make them feel special and memorable. The clothing is designed for people who enjoy fashion with personality — pieces that feel like clothing you might wear for celebrations, evenings out, and moments when you want to feel creative or standout. Instead of basic everyday wear, Selkie leans toward pieces that feel imaginative and emotive. The brand appeals to those who love fashion that feels romantic, artistic, and distinct rather than simple or minimal.

All The Wild Roses is a sustainable, ethical, and B Corp Certified fashion brand founded by Hang Osment-Le in Sydney, Australia. Inspired by her first visit to her native Vietnam at age 19 and her connections to her extended family working as seamstresses, the brand was created to provide work opportunities and empower women through ethical fashion. The brand specializes in timeless, bohemian-inspired designs made from surplus and deadstock fabrics sourced from remnant suppliers in Australia, India, and Vietnam. Each garment is hand-crafted by skilled tailors in Hai Phong, Vietnam, and designed to transcend seasons and trends, becoming heirloom pieces. All The Wild Roses prioritizes sustainability through upcycled materials, carbon-neutral shipping, and careful quality control. The brand is one of only five apparel brands in Australia certified as B Corp, alongside Patagonia and Outland Denim. With a mission to connect and empower women globally, All The Wild Roses creates clothing that looks good, feels good, and does good.