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Icebreaker logo

Icebreaker

Icebreaker is an Auckland, New Zealand–based outdoor apparel brand founded by Jeremy Moon in 1995, best known for its merino wool clothing. The brand focuses on base layers, activewear, outdoor essentials, and everyday clothing designed to regulate temperature and feel comfortable in all conditions. Icebreaker uses natural merino wool to create breathable, odour-resistant, and long-lasting garments suitable for hiking, travel, and daily wear. Instead of synthetic materials, the brand prioritises natural fibres and responsible sourcing. The designs are practical, simple, and built for real use rather than trends. Icebreaker appeals to people who enjoy outdoor activities and value comfort, performance, and sustainability. It’s ideal for customers looking for reliable, natural-fibre clothing that works across seasons and environments.

sustainableethical
Brand Details
Clothing Brands
Ethical Clothing
$$
Auckland, New Zealand
1995
Worldwide
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