Her Trove

Printfresh is a creative lifestyle and apparel brand founded by Amy Voloshin in the United States in 2016, known for its bold, graphic-led designs and playful approach to wardrobe staples. Blending everyday comfort with eye-catching prints crafted in-house, the brand creates tees, hoodies, and casual pieces that feel expressive and fun. Each collection reflects a love for creativity, color, and design that doesn’t take itself too seriously, inviting wearers to embrace personality through what they wear. With a strong focus on quality, Printfresh garments are made to feel soft, wearable, and endlessly repeatable in daily life. The brand’s aesthetic champions individuality and self-expression, resonating with those who value standout style without compromising comfort. Printfresh continues to expand its reach while holding true to its vibrant, design-first spirit.

Lauren Conrad is a United States–based lifestyle and fashion brand founded by Lauren Conrad in 2009 that focuses on accessible women’s clothing with a modern, wearable aesthetic. The brand creates pieces such as dresses, tops, bottoms, and wardrobe essentials designed to fit seamlessly into everyday life. Lauren Conrad’s designs often favour flattering silhouettes, soft colour palettes, and approachable styles suited for work, casual outings, and social plans. Instead of chasing fast trends, the brand leans toward versatile pieces that can be styled in many ways. The clothing feels practical and polished, helping customers feel put-together without effort. Lauren Conrad appeals to people who enjoy dependable, modern fashion that feels easy to wear. It’s ideal for customers looking for everyday wardrobe staples that balance comfort and contemporary style.

Loudresses is a United Kingdom–based fashion brand founded in 2017, focused on bold and expressive women’s dresses. The brand creates statement dresses designed to stand out through colour, print, and confident silhouettes. Loudresses leans into fashion that feels playful and eye-catching rather than subtle. The designs are made for parties, events, and moments where personal style takes centre stage. Instead of everyday basics, the brand focuses on dresses that feel fun and memorable. Loudresses appeals to people who enjoy bold fashion and dressing with confidence. It’s ideal for customers looking for statement dresses that bring energy, colour, and personality to their wardrobe.