Halfpenny London

Sacha Drake is an Australian fashion brand founded by Sacha Drake in Brisbane in 2002 that focuses on relaxed, wearable clothing with a modern lifestyle feel. The brand creates wardrobe staples such as tops, dresses, pants, and casual pieces that are comfortable and easy to wear day to day. Sacha Drake’s designs often use soft fabrics and understated colours, giving them a timeless quality that works well for everyday life, errands, work, and casual social plans. The brand avoids overly bold trends in favour of simple, dependable pieces that fit naturally into regular routines. Sacha Drake appeals to people who want fashion that feels familiar and comfortable without sacrificing style. It is ideal for customers who enjoy calm, versatile wardrobe essentials that can be worn often and styled with ease for many different parts of life.

Shift 80 is a Japan-based fashion brand that focuses on modern clothing with a minimalist and artistic sensibility. The brand creates wardrobe pieces such as tops, dresses, trousers, and relaxed fits designed for everyday life with a contemporary edge. Shift 80 keeps its designs clean, simple, and comfortable, often using calm colour palettes and easy silhouettes that are easy to wear from day to day. The clothing feels understated rather than loud, making it easy to style for work, casual plans, and relaxed outings. The brand appeals to people who enjoy minimalist fashion that feels intentional and calm. It is ideal for customers who prefer simple yet thoughtful design in their wardrobe basics.

Rebecca Vallance is an Australian fashion brand founded by Rebecca Vallance in Sydney in 2011 that focuses on modern, feminine clothing with a confident, contemporary feel. The brand creates dresses, jumpsuits, tops, tailored pieces, and eveningwear that feel polished and ready for both day and night. Rebecca Vallance’s designs feature clean silhouettes, flattering cuts, and subtle details that make pieces feel elegant without being overly formal. The clothing is designed to be versatile — suitable for dates, dinners, work events, and social moments where style matters. Instead of basic casualwear, the brand focuses on pieces that feel thoughtfully designed and expressive while still wearable. Rebecca Vallance appeals to people who enjoy fashion that feels contemporary and refined, with pieces that can be styled easily for different parts of life. It is ideal for customers who want polished, modern wardrobe staples with a confident edge.