Frankie Collective

Don't Waste Culture is an India-based brand focused on reducing waste through thoughtful fashion and design. The brand creates clothing and lifestyle products using upcycled or responsibly sourced materials. Don’t Waste Culture aims to give new life to discarded fabrics while keeping designs modern and wearable. The style is simple, functional, and suited for everyday use. Instead of fast fashion, the brand promotes mindful consumption and creative reuse. Don’t Waste Culture appeals to people who care about sustainability and conscious living. It is ideal for customers looking for fashion that feels responsible, practical, and aligned with environmental values.

ThriftTale is an India-based fashion brand that focuses on sustainable and upcycled clothing. The brand creates everyday wear such as dresses, tops, jackets, and unique statement pieces made using leftover fabrics and repurposed textiles. ThriftTale’s designs often feel creative and one-of-a-kind, as many pieces are produced in small batches. The brand is for people who like wearing something different and care about reducing waste in fashion. ThriftTale appeals to customers who enjoy handmade, eco-friendly clothing with a story behind it.

Zero Waste Daniel is a New York–based sustainable fashion brand founded by Daniel Silverstein in Brooklyn, United States, in 2016, built on a mission to eliminate textile waste. The brand transforms post-industrial fabric scraps and discarded materials into bold, one-of-a-kind garments through innovative design and techniques. Each piece is crafted with creativity and intention, celebrating imperfection and resourcefulness while challenging traditional fashion production models. Zero Waste Daniel’s aesthetic is playful, colorful, and expressive—proving that sustainability can be both impactful and joyful. With a strong focus on circular fashion, transparency, and artistic expression, the brand has become a leader in design, inspiring a more responsible and imaginative approach to clothing.