Don't Waste Culture

Doodlage is a New Delhi–based fashion brand founded by Kriti Tula, known for its innovative approach to waste reduction. The brand creates contemporary clothing using factory leftovers and discarded fabrics. Doodlage focuses on dresses, jackets, co-ords, and everyday pieces with a modern, urban feel. Each collection blends creativity with responsible design, making every piece feel unique. The clothing is designed for daily wear while making a clear statement about mindful fashion. Doodlage appeals to people who enjoy modern style with purpose. It is ideal for customers looking for expressive clothing that supports sustainability without sacrificing design.

Zero Waste Daniel is a New York–based sustainable fashion brand founded by Daniel Silverstein in Brooklyn, United States, in 2016, built on a mission to eliminate textile waste. The brand transforms post-industrial fabric scraps and discarded materials into bold, one-of-a-kind garments through innovative design and techniques. Each piece is crafted with creativity and intention, celebrating imperfection and resourcefulness while challenging traditional fashion production models. Zero Waste Daniel’s aesthetic is playful, colorful, and expressive—proving that sustainability can be both impactful and joyful. With a strong focus on circular fashion, transparency, and artistic expression, the brand has become a leader in design, inspiring a more responsible and imaginative approach to clothing.

Undead Magpie is a UK-based independent fashion brand known for bold, alternative-style clothing and accessories. The brand focuses on statement pieces such as graphic tops, dresses, skirts, and unique fashion items with a dark, creative edge. Undead Magpie’s collections often include eye-catching prints, unusual cuts, and playful details that stand out. The brand is made for people who enjoy alternative fashion and want clothes that feel different from mainstream styles. Undead Magpie appeals to customers who like expressing their personality through clothing and prefer creative, independent labels over mass fashion.