Ecoology

Flare Street is an Australian fashion brand founded by Vanessa Oates and Lahra Carey in 2015. The brand focuses on retro-inspired denim and ready-to-wear pieces with a bold, playful feel. Flare Street is best known for flared jeans, jumpsuits, and statement silhouettes inspired by 70s fashion. The designs feature strong shapes, vibrant colours, and standout prints that make outfits feel expressive. Instead of minimal basics, the brand embraces bold style and individuality. Flare Street appeals to people who love vintage fashion with a modern twist. It is ideal for customers looking for statement denim and confident, fun clothing.

Girlfriend is a United States–based activewear brand founded in 2016 by Ellie Burrows. The brand focuses on leggings, bras, bike shorts, and everyday active essentials designed for comfort and movement. Girlfriend is known for its simple designs, supportive fits, and inclusive sizing. The collections are made to work for workouts, lounging, and daily wear. Instead of flashy designs, the brand keeps things clean and minimal, making the pieces easy to mix and match. Girlfriend appeals to people who want activewear that feels comfortable, reliable, and wearable beyond the gym. It is ideal for customers looking for well-fitting basics that support an active lifestyle while still feeling soft and easy to wear.

Icebreaker is an Auckland, New Zealand–based outdoor apparel brand founded by Jeremy Moon in 1995, best known for its merino wool clothing. The brand focuses on base layers, activewear, outdoor essentials, and everyday clothing designed to regulate temperature and feel comfortable in all conditions. Icebreaker uses natural merino wool to create breathable, odour-resistant, and long-lasting garments suitable for hiking, travel, and daily wear. Instead of synthetic materials, the brand prioritises natural fibres and responsible sourcing. The designs are practical, simple, and built for real use rather than trends. Icebreaker appeals to people who enjoy outdoor activities and value comfort, performance, and sustainability. It’s ideal for customers looking for reliable, natural-fibre clothing that works across seasons and environments.