Doll

Cupshe is a swimwear and women’s apparel brand, headquartered in Nanjing, Jiangsu, China, founded in 2014. The brand designs a wide array of swimwear, cover-ups, dresses, and beachwear with a focus on trendy prints, inclusive size ranges, and accessible style. What makes Cupshe stand out is its direct-to-consumer digital model, enabling it to show fresh designs quickly and offer frequent launches. Its strength lies in offering fashion-forward swim and beachwear that appeals to social media–savvy shoppers seeking variety without luxury pricing. While it emphasizes trend responsiveness and broad appeal, the brand also maintains a global presence via partnerships with major retailers and multiple regional distribution channels. Cupshe’s identity revolves around bringing vacation energy and seasonal flair into everyday wear, targeting those who want stylish swim and resort wear without a premium label markup.

Luli Fama is a Miami-based swimwear brand, founded in 2003 by Lourdes “Luli” Hanimian and Augusto Hanimian. Known for its vibrant prints, bold colors, and figure-flattering cuts, Luli Fama has become a global name in glamorous swimwear. Its collections include bikinis, monokinis, and resortwear that embody Miami’s energetic, cosmopolitan lifestyle. Luli Fama is often described as “sassy and sophisticated,” offering designs that highlight body confidence and individuality. The brand has earned a strong celebrity following and international recognition, with styles featured in major fashion magazines and worn by A-list personalities. What makes Luli Fama unique is its fusion of Latin heritage, Miami culture, and global fashion appeal—creating swimwear that is bold, playful, and glamorous. With its strong brand identity and global presence, Luli Fama has positioned itself as one of Miami’s most iconic swimwear labels.

"Natasha Tonic is a Los Angeles, California based swimwear brand founded by Natasha Tonić in 2017. The brand is recognized for introducing hemp fabric into swimwear, creating sustainable, antibacterial, and durable designs. Its collections include bikinis, one-pieces, and resortwear that highlight minimalist cuts and versatile styling, often doubling as bodysuits or lingerie. Natasha Tonic emphasizes sustainability not only in fabrics but also in production, using small-batch manufacturing and eco-friendly processes. What makes the brand unique is its pioneering use of hemp in swimwear, challenging traditional notions of materials used in the industry. Natasha Tonic appeals to women who want stylish, multifunctional swimwear that also aligns with environmental values. With its focus on innovation and sustainability, the brand has gained recognition as a forward-thinking label redefining eco-conscious swimwear."