Conscious The Label

Goodsociety is a Melbourne, Australia–based fashion brand that focuses on everyday clothing designed with simplicity and comfort in mind. The brand creates casual pieces such as tops, dresses, trousers, and relaxed essentials that feel easy to wear and style. Goodsociety’s designs often feature clean silhouettes, soft fabrics, and neutral colours that suit daily routines and laid-back lifestyles. Instead of fast trends, the brand leans toward timeless basics that can be worn often. The clothing feels approachable and practical, making it suitable for workdays, weekends, and casual outings. Goodsociety appeals to people who value comfort and simplicity in their wardrobe. It’s ideal for customers looking for reliable everyday pieces that feel modern, comfortable, and easy to live in.

Lovjoi is a Germany-based fashion brand founded by Verena Paul, focused on sustainable and ethically made women’s clothing. The brand creates dresses, tops, skirts, trousers, and casual essentials using eco-friendly materials and responsible production practices. Lovjoi’s designs are clean, modern, and wearable, with an emphasis on comfort and timeless style rather than fast trends. The silhouettes are simple and flattering, making the clothing suitable for everyday wear, work, and relaxed occasions. Beyond design, Lovjoi places strong importance on transparency, environmental responsibility, and fair working conditions. Lovjoi appeals to people who want fashion that aligns with their values without sacrificing style. It’s ideal for customers looking for sustainable clothing that feels modern, comfortable, and thoughtfully made.

SKFK is a sustainable fashion brand based in Bilbao, Spain, founded by Koldo Mendia in 1999. The brand focuses on ethical clothing made with responsible materials, including organic cotton, recycled fibres, and low-impact textiles. SKFK creates everyday wardrobe pieces such as tops, dresses, trousers, knitwear, and basics that feel comfortable and modern. The designs are simple, wearable, and easy to style, making them suitable for daily life, work, and casual routines. Sustainability is at the heart of the brand, which works with transparent supply chains and eco-friendly practices. SKFK appeals to people who care about fashion that feels good to wear and good for the planet. It’s ideal for customers who want clothing that balances ethical production, calm design, and everyday usability.