Goodsociety

ELV Denim is a London-based fashion brand founded by Anna Foster in 2017, specialising in upcycled denim. The brand creates jeans and denim pieces made from pre-existing materials, giving old garments new life. ELV Denim focuses on strong fits, modern silhouettes, and clean finishes. Each piece feels unique while still being easy to wear. Instead of producing new fabric, the brand reworks existing denim to reduce waste. ELV Denim appeals to people who enjoy well-made jeans with a modern edge. It is ideal for customers looking for denim that feels stylish, durable, and thoughtfully designed.

Jamie and the Jones is a Tennessee, United States–based slow fashion brand founded in 2014 by Jamie Figueroa and Hannah Jones. The brand focuses on everyday women’s clothing made in small batches using natural and organic fabrics. Its collections include relaxed dresses, tops, skirts, and layering pieces designed to feel comfortable and easy to wear. The silhouettes are simple and flowy, making them suitable for daily life, travel, and calm routines. Instead of fast trends, the brand values mindful production, thoughtful design, and clothing that lasts. Pieces are made to mix well together and feel good on the body. Jamie and the Jones is for people who want slow, intentional fashion that feels soft, wearable, and grounded in comfort.

Known Supply is a United States–based sustainable fashion brand founded in 2017 by Kohl Crecelius and Stewart Ramsey that focuses on ethically made denim and wardrobe essentials. The brand creates jeans, jackets, tops, and casual pieces produced with transparent supply chains and fair labour practices, putting sustainability and craftsmanship at the forefront. Known Supply works directly with global partners to make clothing that feels dependable and built to last, using durable fabrics and thoughtful design rather than fast-moving trends. The pieces have a timeless, approachable style that works for everyday life, casual weekends, and relaxed social settings. Instead of mass-produced fashion, the brand prioritises ethical production, traceability, and quality materials. Known Supply appeals to people who want wardrobe staples with a purpose — clothing that feels comfortable, dependable, and responsible. It’s ideal for customers who value sustainability and want pieces that can be worn often for years.