Celine Daoust

Tomfoolery London is a contemporary jewellery boutique and brand based in Muswell Hill, North London. Established in 1994, it showcases fine and modern jewellery from independent designers alongside its in-house tf House collections. Offerings include engagement rings, wedding bands, and statement jewellery crafted in gold, silver, and precious gemstones, with an emphasis on originality and artistry. What makes Tomfoolery distinctive is its dual identity as both curator and creator supporting emerging talent while also developing its own unique designs. With an identity rooted in individuality and creativity, Tomfoolery London appeals to customers who want boutique jewelry that is distinctive, artistic, and personal, positioning itself as a key destination for contemporary jewellery lovers.

Lou Yetu is a Parisian jewellery house that redefines everyday elegance through French design. Its collections include gold-plated rings, earrings, necklaces, and bracelets that combine delicate detailing with playful motifs and seasonal colours. Designed in Paris and produced in limited batches, the pieces capture a distinctly French spirit effortless yet stylish. Lou Yetu is known for making jewellery that can be stacked, layered, and worn daily without losing its charm. What makes the brand unique is its accessibility: jewellery that embodies Parisian chic while remaining approachable. With an identity rooted in creativity and joy, Lou Yetu appeals to customers who want everyday jewelry that feels fashionable yet easy, positioning itself as a beloved name in French contemporary jewellery.

Heavenly London is a UK-based jewellery brand known for its luxury “demi-fine” aesthetic. Its collections include earrings, necklaces, and bracelets in gold vermeil, silver, and simulated diamonds, designed to capture glamour at an accessible price point. The brand focuses on creating jewellery that delivers impact without exclusivity. What makes Heavenly London distinctive is its ability to offer high-style jewellery that remains affordable. With an identity rooted in elegance and accessibility, Heavenly London appeals to those who want affordable jewelry that is glamorous, versatile, and stylish, positioning itself as a trusted name in British demi-fine jewellery.