Blue Illusion

Shona Joy is a Sydney, Australia–based fashion brand founded by Shona Joy Thatcher in 2000 that focuses on feminine, contemporary women’s clothing with a relaxed, warm-weather feel. The brand creates dresses, tops, skirts, jumpsuits, and coordinated pieces that feel effortless and stylish. The designs often use soft fabrics, flattering fits, and modern silhouettes that work for everyday life, weekends, and social occasions. Shona Joy’s collections blend wearable fashion with subtle detailing, making pieces versatile enough for brunches, work days, and evenings out. The brand appeals to people who enjoy polished yet simple fashion that feels easy to wear and confident without being overly formal. It is ideal for customers who want wardrobe pieces that feel natural, comfortable, and beautifully made.

Naia Beach is a Spain-based fashion and lifestyle brand created by the Stephilianou Family that focuses on beachwear and coastal clothing designed for relaxed seaside living. The brand creates pieces such as swimwear, cover-ups, beach dresses, casual tops, and resort-ready wardrobe staples that feel light, soft, and comfortable for warm weather and vacation days. Naia Beach’s designs often use breathable fabrics, easy silhouettes, and lively colours that make beach outfits feel effortless and easy to wear. Instead of structured formalwear, the brand leans toward relaxed, laid-back pieces that transition smoothly from sand to seaside cafes to sunset strolls. Naia Beach appeals to people who enjoy beach culture and warm-weather fashion that feels natural and comfortable. It’s ideal for customers who want swimwear and casual pieces that feel playful, easygoing, and perfect for holiday moments.

Kalaurie is a Melbourne, Australia–based fashion brand founded by Kalaurie Karl-Crooks in 2016, focused on conscious, modern women’s clothing. The brand creates dresses, tops, and wardrobe staples designed to feel comfortable, flattering, and easy to wear. Kalaurie’s designs often use soft, breathable fabrics and relaxed silhouettes that work well for everyday life, work, and social settings. Instead of trend-driven fashion, the brand prioritises thoughtful design, small-batch production, and responsible sourcing. The clothing feels understated and practical, making it easy to mix and match across seasons. Kalaurie appeals to people who want simple, modern clothing made with care. It’s ideal for customers looking for everyday pieces that feel calm, wearable, and intentionally designed.