Beaver Professional

Founded in 2022 by Produits Vernico Ltée, Alcove Hair is a Canadian professional haircare brand designed for salon-level performance. Its products use Microcapsule Technology, which gradually releases active ingredients to deliver lasting moisture and protection against heat and environmental stress. The range includes shampoos, conditioners, and treatments suitable for all hair types. All formulations are vegan, paraben-free, and sulfate-free, made with advanced polymers and botanical extracts. Alcove partners with salons and stylists to promote hair health through innovation and education. What makes Alcove Hair distinctive is its fusion of scientific precision and salon expertise, offering durable protection and lightweight hydration tailored to modern styling needs.

Founded in 2002 by Suki Kramer in Massachusetts, Suki Skincare integrates natural science and clinical performance to create clean, results-driven products for sensitive skin and scalp care. The brand pioneered the use of bio-active botanicals and natural acids in safe, effective concentrations. Its hair and scalp formulas target irritation, buildup, and hydration using gentle exfoliants and soothing plant extracts. Suki’s entire range is cruelty-free, vegan, and certified clean. What makes the brand distinctive is its dermatologist-tested innovation, proving that natural ingredients can deliver clinical-grade efficacy for even the most reactive skin and hair concerns.

Aiir Professional is a U.S.-based professional haircare brand founded by hairstylist Jenny Strebe. The brand combines clean beauty with energetic wellness, formulating its products with gemstones, plant-based ingredients, and essential oils to promote both hair health and emotional balance. Its product line includes styling powders, texture sprays, and shine serums infused with crystals such as rose quartz and amethyst. All Aiir Professional products are cruelty-free, vegan, and free from parabens, sulfates, and gluten. The brand’s philosophy — beauty elevated by energy” — blends spirituality and salon science, appealing to modern consumers seeking mindfulness in their beauty routines. What makes Aiir distinctive is its fusion of performance and holistic care, creating a luxury experience that goes beyond appearance to nurture well-being.