
Afends is a Byron Bay, Australia–based fashion brand founded by Jonathan Salfield and Declan Wise that focuses on casual streetwear and lifestyle clothing with strong surf and counterculture influences. The brand creates pieces such as graphic t-shirts, hoodies, shorts, denim, dresses, and relaxed staples designed for coastal living and everyday wear. Afends is known for its laid-back aesthetic, bold graphics, and commitment to using hemp and organic materials across many collections. The clothing feels comfortable, expressive, and easy to wear, making it suitable for travel, festivals, beach days, and casual routines. Instead of polished fashion, Afends leans into relaxed, rebellious style inspired by surf culture and sustainability values. Afends appeals to people who enjoy casual fashion with attitude and purpose. It’s ideal for customers who want easygoing clothing that reflects freedom, creativity, and coastal lifestyle.
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