A Beautiful Story

Vitaly Design is a Canadian jewellery brand based in Toronto, celebrated for its industrial, genderless aesthetic. Its collections feature stainless steel rings, chains, cuffs, and pendants designed with bold, architectural lines. Inspired by urban culture and modern minimalism, Vitaly uses 100% recycled stainless steel in all designs, reinforcing its sustainable ethos. What makes Vitaly distinct is its embrace of inclusivity jewellery created without boundaries of gender or style. With an identity rooted in strength, innovation, and accessibility, Vitaly Design appeals to customers who want sustainable jewelry that is edgy and progressive, positioning itself as a leader in global streetwear-inspired jewellery.

Reflective Jewelry is an American brand founded in Santa Fe, New Mexico, in 1995 by Helen and Marc Choyt. The brand is known for being one of the first jewelers in the United States to focus on ethical sourcing and sustainability. All pieces are hand-crafted in their Santa Fe studio using recycled precious metals, Fairtrade gold, and ethically sourced gemstones. The style is classic yet distinctive, often featuring intricate textures, symbolic motifs, and custom designs. Reflective Jewelry specializes in engagement rings, wedding bands, and personalized pieces, offering clients the chance to create jewelry that reflects their values. Beyond design, the brand is strongly committed to social and environmental responsibility, working with fair-trade initiatives and advocating for transparency in the jewelry industry. Customers trust Reflective Jewelry for its integrity, craftsmanship, and dedication to doing business responsibly, making it a leader in ethical jewelry in the United States.

Lylie’s is a British fine jewellery brand pioneering sustainability through innovative sourcing. The label is best known for creating rings, earrings, and necklaces using salvaged materials such as recycled gold, silver, and “urban mined” gold recovered from electronic waste. Lylie’s design philosophy balances minimal forms with subtle elegance, ensuring each piece feels modern yet enduring. What makes the brand stand out is its closed-loop approach proving fine jewellery can be both beautiful and responsible. With its identity firmly rooted in ethics and innovation, Lylie’s appeals to customers seeking sustainable jewelry that doesn’t compromise on luxury. The brand has established itself in the UK as a forward-thinking alternative to traditional fine jewellers.