European Swimwear Brands

Oioba is a Porto, Portugal–based swimwear brand, founded in 2016. The label emphasizes ethical, sustainable fashion, producing bikinis and one-pieces from eco-friendly fabrics. Oioba collections feature minimalist designs, muted tones, and versatile cuts, reflecting a modern European sensibility. The brand prioritizes slow fashion, small-scale production, and transparent practices to ensure responsible consumption. Oioba appeals to women who want timeless, understated swimwear crafted with care and respect for the environment. What makes the brand unique is its strong commitment to sustainability paired with minimalist design—creating pieces that last across seasons rather than chasing fleeting trends.

Yasmine Eslami is a Paris-based luxury lingerie and swimwear brand, founded in 2010 by designer Yasmine Eslami. Drawing on her background in fashion and lingerie design, she created the label to merge femininity, minimalism, and sophistication. The swimwear line offers bikinis and one-pieces crafted with clean cuts, solid colors, and timeless silhouettes. The brand emphasizes fit and comfort, ensuring designs flatter natural body shapes while maintaining understated elegance. Yasmine Eslami appeals to women who appreciate Parisian refinement and subtle luxury. What makes the brand unique is its ability to blend lingerie sensibilities—delicate, flattering design—with modern swimwear.

Oria Swim is a modern swimwear brand, founded in 2020, created with the vision of offering versatile, fashion-forward swimwear that blends simplicity with edge. Its collections include bikinis and one-pieces that highlight clean silhouettes, refined cuts, and trend-conscious detailing. Designed for women who appreciate understated elegance, Oria Swim emphasizes comfort without sacrificing boldness, often incorporating minimal palettes balanced with striking design elements. The label positions itself as a boutique brand, producing in smaller runs to maintain quality and exclusivity. While relatively new, Oria Swim appeals to fashion-conscious women looking for alternatives to mainstream designs—pieces that feel elevated yet wearable across seasons. What makes Oria Swim distinctive is its balance of minimalism and modernity, creating swimwear that works equally well for everyday beachwear and stylish resort escapes.

Underprotection is a Copenhagen, Denmark–based sustainable fashion brand, founded in 2010 by Sunniva Uggerby and Stephan Rosenkilde. The label produces lingerie, loungewear, and swimwear crafted from eco-friendly materials such as recycled polyester and organic cotton. Its swimwear collections emphasize Scandinavian minimalism, featuring clean lines, soft palettes, and timeless cuts. Underprotection is widely recognized for combining style, ethics, and responsibility. What makes the brand unique is its holistic sustainability model—from fabrics to packaging—paired with chic, fashion-forward design.

Ibiza Magic Fashion is a boutique label founded by Odelia Susak, with a presence in Anjuna, Goa, India. The brand blends Ibiza-inspired bohemian style with India’s vibrant beach culture, producing swimwear and resortwear that feel eclectic and free-spirited. Its collections often feature bold prints, crochet elements, and flowing fabrics, designed for women who embrace individuality and creativity. Ibiza Magic Fashion stands out for its fusion of European festival culture with India’s coastal lifestyle, offering pieces that double as beachwear and statement fashion. By merging two distinct cultural influences, the brand has positioned itself as a niche player in resortwear and beach fashion.

May Ivry is a contemporary swimwear label founded by designer May Ivry, offering fashion-forward bikinis and one-pieces that emphasize individuality and modern styling. The brand reflects a balance of bold design and functional fit, creating swimwear suited for women who want to stand out with confidence. While specific details about its base of operations are less widely publicized, the label has developed a boutique identity, appealing to customers drawn to expressive, distinctive swimwear. What makes May Ivry unique is its emphasis on creativity and personality—producing designs that go beyond basics to reflect a bold, modern aesthetic.

Leslie Amon is a Paris-based luxury swimwear brand, founded in 2017 by designer Leslie Amon. The label produces fashion-forward swimwear and resortwear that merge high-end couture influences with bold, playful styling. Its collections often feature metallic fabrics, dramatic cuts, and unique embellishments, blurring the lines between swimwear and ready-to-wear. Leslie Amon emphasizes luxury craftsmanship, creating pieces that stand out as statement fashion both on the beach and beyond. What makes the brand distinctive is its couture-inspired swimwear identity, offering designs that are glamorous, daring, and fashion-driven. With its Parisian roots and high-fashion edge, Leslie Amon appeals to women who want swimwear that feels bold, luxurious, and trend-setting.

Julienne Swim is a Lausanne, Switzerland-based swimwear brand, founded in 2019 by Julie Dizerens and Émie Schmid. The label produces high-quality bikinis and one-pieces with a focus on timeless design, sustainability, and functionality. Its collections often feature clean silhouettes, muted tones, and versatile fits made from eco-friendly fabrics. Julienne Swim emphasizes slow fashion and transparency, producing in Europe with ethical practices. What makes the brand unique is its Swiss precision and simplicity, creating swimwear that feels refined, durable, and responsibly made. By combining minimal design with sustainability, Julienne Swim appeals to women who want fashion that balances elegance with eco-conscious values.