Wayre

Erlich Textil is a Cologne-based brand founded in 2016 by Sarah Grohé and Benjamin Sadler, focusing on modern underwear and basics. The brand creates bras, underwear, loungewear, and everyday essentials designed for comfort and ease. Erlich Textil keeps its designs simple, using clean cuts and soft fabrics that feel good on the skin. The clothing is made for daily wear, offering a relaxed fit and natural feel. Instead of over-designed lingerie, the brand focuses on practicality and comfort. Erlich Textil appeals to people who prefer minimal, functional basics. It is ideal for customers looking for underwear that feels comfortable, thoughtful, and easy to wear every day.

Palmes is a Copenhagen, Denmark–based fashion brand founded by Nikolaj Hansson that focuses on modern, minimalist womenswear with a refined feel. The brand creates wardrobe staples such as tops, dresses, tailored pieces, and everyday essentials that feel understated yet stylish. Palmes’ designs often use clean lines, simple silhouettes, and neutral colours that make the pieces versatile and easy to incorporate into daily life. Instead of relying on loud trends or heavy prints, the brand favours calm, wearable fashion that feels polished without extra effort. The clothing is suitable for work, casual outings, and relaxed weekends, fitting smoothly into varied routines. Palmes appeals to people who enjoy modern fashion that feels uncomplicated and timeless. It is ideal for customers who want dependable wardrobe pieces that can be easily mixed and matched for many parts of daily life.

Freelabel is a women-led fashion brand founded by Daniella Pearson in the United States. The brand focuses on everyday essentials designed to feel comfortable, flattering, and easy to wear. Freelabel creates bras, tops, dresses, and wardrobe basics that move with the body. The designs are simple, clean, and made to fit real life rather than trends. Comfort and versatility are at the centre of every collection. The clothing works well for work, lounging, and everyday routines. Freelabel appeals to people who want dependable basics that feel soft and supportive. It is ideal for customers looking for thoughtfully designed essentials that feel natural, practical, and easy to style.