Vieri

Reflective Jewelry is an American brand founded in Santa Fe, New Mexico, in 1995 by Helen and Marc Choyt. The brand is known for being one of the first jewelers in the United States to focus on ethical sourcing and sustainability. All pieces are hand-crafted in their Santa Fe studio using recycled precious metals, Fairtrade gold, and ethically sourced gemstones. The style is classic yet distinctive, often featuring intricate textures, symbolic motifs, and custom designs. Reflective Jewelry specializes in engagement rings, wedding bands, and personalized pieces, offering clients the chance to create jewelry that reflects their values. Beyond design, the brand is strongly committed to social and environmental responsibility, working with fair-trade initiatives and advocating for transparency in the jewelry industry. Customers trust Reflective Jewelry for its integrity, craftsmanship, and dedication to doing business responsibly, making it a leader in ethical jewelry in the United States.

Frida and Florence is a British jewelry brand founded in the UK with a vision to create stylish, affordable pieces that capture both elegance and everyday wearability. The brand focuses on designing jewelry that feels current yet timeless, offering collections that can be worn alone or layered for a personalized look. Each piece is crafted in sterling silver, gold plating, and semi precious stones, ensuring quality while keeping prices accessible. The style is feminine and versatile, with popular designs including delicate chains, charm necklaces, stacking rings, and classic hoop earrings. Frida and Florence also values small batch production, allowing attention to detail and reducing unnecessary waste. Customers are drawn to the brand for its approachable designs that easily fit into modern wardrobes without feeling overcomplicated. Over time, Frida and Florence has built a loyal following for affordable jewelry that balances simplicity, elegance, and everyday style.

Pichulik is a South African jewellery brand founded by Katherine-Mary Pichulik, celebrated for its bold and symbolic designs. Based in Cape Town, the brand’s collections feature necklaces, earrings, and bracelets crafted from locally sourced rope, brass, and stones. Each piece draws inspiration from African traditions, mythologies, and female empowerment, transforming materials into wearable statements. What makes Pichulik unique is its fusion of cultural storytelling with strong, sculptural aesthetics. With an identity rooted in heritage and creativity, Pichulik appeals to those who want ethical jewelry that feels powerful, symbolic, and culturally rich, positioning itself as an internationally recognised South African brand.