The Very Good Bra

Encircled is a Toronto-based brand founded by Kristi Soomer, focused on versatile women’s clothing designed for real life. The brand creates dresses, tops, pants, and travel-friendly essentials that can be styled in multiple ways. Encircled’s designs are simple, comfortable, and easy to mix, making them suitable for work, travel, and everyday wear. The clothing is made to move with the body and fit into busy routines. Instead of fast trends, the brand focuses on timeless pieces that last. Encircled appeals to women who want fewer, better wardrobe staples that feel reliable. It is ideal for customers looking for comfortable, adaptable clothing that works across many parts of daily life.

The Thread Theory is a Singapore-based fashion brand founded in 2012, focused on modern clothing designed for everyday wear. The brand creates women’s clothing such as dresses, tops, skirts, and wardrobe staples with clean silhouettes and comfortable fits. The Thread Theory keeps its designs simple and wearable, making them suitable for work, casual outings, and regular daily use. The collections often use neutral colours and practical cuts that are easy to style. The brand focuses on making clothing that feels polished but not restrictive. The Thread Theory suits people who want modern, fuss-free fashion that works well for everyday life and can be worn repeatedly.

The Morphbag is a London-based accessories brand known for its multi-functional handbags. The brand focuses on bags that can change shape and be worn in different ways. The Morphbag creates convertible handbags that can be used as totes, shoulder bags, backpacks, or clutches using adjustable straps and modular parts. The designs are practical, modern, and suitable for work, travel, and daily use. The brand focuses on versatility and function rather than seasonal fashion. The Morphbag appeals to people who want one bag that can do many jobs and fit into busy, everyday lifestyles.