
"Summersalt is a St. Louis, Missouri based swimwear and lifestyle brand, founded in 2017 by Lori Coulter and Reshma Chamberlin. The label is known for its data-driven design approach, having used over 1.5 million body measurements from women to develop swimwear that prioritizes fit and comfort. Summersalt’s collections include one-pieces, bikinis, and resortwear offered in inclusive sizing, vibrant patterns, and versatile silhouettes. The brand’s signature is its commitment to body inclusivity, sustainability, and affordability, making high-quality swimwear accessible to a wide audience. Summersalt also emphasizes eco-friendly practices, using recycled textiles and minimizing waste in production. What makes the brand stand out is its combination of technology, inclusivity, and fashion-forward style, appealing to women who value both confidence and practicality in their clothing. With a strong digital presence and community-driven ethos, Summersalt has become a leading name in modern, accessible, and conscious swimwear."
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"Asherah Swimwear is a Dallas, Texas based brand, founded in 2013 by designer Cheryl. The label produces luxury swimwear with a bold, sensual aesthetic, often featuring daring cuts, vibrant prints, and dramatic silhouettes. Its collections include bikinis, one-pieces designed to empower women with confidence and individuality. Asherah Swimwear highlights inclusivity by catering to a wide range of body types, celebrating diversity in its designs and campaigns. What makes the brand distinctive is its commitment to creating swimwear that stands out—fashion that makes a statement rather than blending into trends. With its combination of confidence-driven styling and strong attention to detail, Asherah Swimwear has positioned itself as a brand that resonates with women who want bold, expressive, and empowering swimwear."
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Left On Friday is a Vancouver, Canada-based swimwear brand, founded in 2017 by Laura Low Ah Kee and Shann Savage. The label produces functional yet fashionable swimwear designed for active women. Its collections include bikinis and one-pieces made from durable, high-performance fabrics that resist chlorine, salt, and sunscreen damage. Left On Friday emphasizes versatility, offering swimwear that transitions easily from water activities to casual wear. The brand’s philosophy centers on freedom, adventure, and confidence, reflecting the active lifestyles of its Canadian roots. What makes Left On Friday unique is its strong focus on performance-driven swimwear that still looks stylish, filling a niche between fashion and function. By appealing to women who want durability without sacrificing design, the brand has quickly established itself as a leader in active swimwear.
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