Souhait Official

Atolea Jewelry is a beach inspired jewelry brand founded in 2019 and based in London. The brand was created to capture the spirit of the ocean and coastal living, offering jewelry that feels light, modern, and easy to wear. Every piece is designed with waterproof materials such as stainless steel and 18 carat gold plating, making them suitable for daily wear without tarnishing. The collections feature seashell motifs, wave designs, and minimalist shapes that reflect the brand’s connection to the sea. Atolea also values sustainability, using eco friendly packaging and donating part of its profits to ocean conservation projects. Popular pieces include layered necklaces, delicate anklets, and simple hoops that can be worn at the beach or in everyday life. Customers love Atolea Jewelry for its affordable, long lasting designs and its mission to protect the ocean, making it a trusted name in sustainable jewelry with coastal charm.

Maren Jewellery is a contemporary German brand that creates fine pieces with an emphasis on sustainability. Its collections include rings, necklaces, earrings, and bracelets crafted from recycled gold and lab-grown diamond, reflecting a commitment to responsible luxury. Each design is pared back, with clean lines and small details that give the jewellery quiet character. What makes Maren stand out is its focus on conscious production: it combines modern design with an ethical approach that customers can feel good about. With an identity rooted in clarity and responsibility, Maren appeals to people who want jewellery that is both beautiful and aligned with their values. The brand positions itself as a leader in sustainable fine jewellery in Germany.

Aulerth is a modern Indian jewelry platform that brings together top Indian designers to create semi-precious pieces that are both stylish and planet-friendly. Founded with a vision to redefine what makes jewelry truly precious, Aulerth works with names like Tribe Amrapali, JJ Valaya, Suneet Varma, Shivan & Narresh, and Ekaya Banaras to design collections that mix traditional artistry with a fresh, contemporary feel. Every piece is crafted by skilled artisans using recycled metals and thoughtfully selected stones, and many are 22k gold-plated for durability. The brand embraces circular fashion: you can buy jewelry or choose to rent it through their “Loop” model, and many items come with lifetime warranties or buy-back options. Aulerth pushes for conscious luxury by creating pieces that are sustainable jewelry and modern jewelry brand in one. It’s become known for offering beautiful designs that reflect India’s rich aesthetics while caring for the planet.