Satat Sustainable

Vurchoo is a British jewelry brand founded in 2015 by designer Alex Angel-Benscher. Based in London, the brand was created with a mission to blend creativity with positive social impact. Inspired by global art and culture, Alex designs pieces that are modern, simple, and versatile, while each carries a story of giving back. Vurchoo is best known for its “Studs of Hope” collection, a line of earrings inspired by children’s drawings from around the world. A portion of every sale goes directly to support education projects in developing countries, turning jewelry into a way to make real change. All pieces are made from sterling silver, gold plating, or recycled metals, and are designed to be worn every day. Customers love Vurchoo for its mix of meaningful design, affordability, and strong values, making it a trusted name in the UK for ethical jewelry that combines style with purpose.

Edge of Ember is a London based jewelry brand founded in 2014 by Lynette Ong. The brand was created with a vision to combine modern design with responsible practices, offering pieces that are stylish, ethical, and accessible. All jewelry is crafted using recycled sterling silver, 18 carat gold plating, and lab grown or ethically sourced gemstones. The style is sleek and versatile, with collections ranging from everyday hoops and chains to personalized charms and fine jewelry. Edge of Ember is also committed to sustainability, using eco friendly packaging and carbon neutral shipping, while ensuring fair conditions for the artisans and workshops they partner with. The brand has been worn by celebrities and featured in fashion publications, but it stays rooted in its mission to make conscious jewelry for everyday wear. Customers love Edge of Ember for its ethical jewelry that feels modern, personal, and designed for long lasting use.

Stone and Strand is a New York–based fine jewellery brand offering pieces that are playful, feminine, and accessible. Its collections include rings, earrings, necklaces, and bracelets crafted in 10K and 14K gold with diamonds and gemstones, often designed for stacking and layering. The brand is known for mixing delicate designs with trend-led details, making fine jewellery feel approachable for everyday wear. What makes Stone and Strand distinctive is its balance of quality and price, offering fine materials at attainable levels. With an identity rooted in fun and inclusivity, Stone and Strand appeals to customers who want everyday jewelry that is youthful, stylish, and refined, positioning itself as a modern disruptor in New York’s fine jewellery market.