Saana ja Olli

Simkhai is a New York–based fashion brand founded by Jonathan Simkhai in 2010. The brand focuses on modern women’s clothing that blends fashion and ease. Simkhai creates dresses, tailored tops, skirts, and coordinated sets that feel sleek and contemporary without being overly formal. The designs often feature clean lines, thoughtful details, and fabrics that move well with the body. Simkhai’s collections are designed to be versatile enough for work, events, and social occasions, making it easy to style outfits for different situations. Instead of quick seasonal trends, the brand focuses on thoughtful shapes and refined tailoring that can be worn and re-worn with confidence. Simkhai appeals to people who want fashion that feels both current and wearable — pieces that look put together but still feel approachable and comfortable. The brand is ideal for individuals who value everyday elegance and modern design.

Luxe Provence is a France-based lifestyle and fashion brand inspired by the relaxed elegance of the Provence region. The brand focuses on clothing and lifestyle pieces that feel refined yet easy, often using natural fabrics, soft textures, and calm colour palettes. Luxe Provence’s designs are made to suit slow living, travel, and everyday comfort, with styles that feel timeless rather than seasonal. The clothing and products reflect a balance of French craftsmanship and relaxed Mediterranean influence. Instead of bold trends, the brand focuses on subtle detail and quality materials. Luxe Provence is ideal for people who enjoy understated luxury and a calm, elegant aesthetic. It appeals to customers looking for pieces that feel relaxed, tasteful, and rooted in a sense of place.

Viktoria & Woods is an Australian women’s fashion brand founded by Margie Woods in Melbourne in 2004. The brand focuses on modern wardrobe staples such as dresses, knitwear, tailoring, tops, and elevated basics. Viktoria & Woods is known for clean silhouettes, neutral tones, and structured yet comfortable fits. The collections are designed to work for everyday wear, work settings, and social occasions. Many pieces can be styled up or down, making them easy to repeat. The brand suits women who prefer simple, confident fashion that feels polished without being flashy.