Prairie Underground

Mate The Label is a Los Angeles–based sustainable fashion brand founded by Kayti O’Connell Carr in 2013, created to offer mindful basics with a modern, minimalist aesthetic. The brand’s collections focus on wardrobe essentials crafted from high-quality, eco-conscious fabrics, blending softness, comfort, and longevity. Each piece reflects a commitment to sustainability and thoughtful design—favoring natural materials and responsible production methods that feel gentle on both the body and the planet. With a pared-back aesthetic and elevated simplicity, Mate The Label’s pieces are designed to integrate seamlessly into everyday life, offering timeless versatility without unnecessary complexity. The brand resonates with individuals who value effortless style, mindful consumption, and wardrobe pieces that feel both intentional and enduring.

Wellicious is a UK-based sustainable activewear brand founded by Heike Jung in 2009, built around innovation, performance, and circular design. Known for pioneering Cradle-to-Cradle® certified activewear, Wellicious creates garments designed to be fully recyclable at the end of their lifecycle. The brand blends technical performance fabrics with clean, minimalist design, offering yoga and activewear that supports movement, breathability, and comfort. Each piece reflects a strong commitment to sustainability, transparency, and future-focused fashion innovation. Designed for mindful movement and modern lifestyles, Wellicious appeals to individuals who value performance apparel that aligns with conscious living and environmental responsibility.

Jungmaven is a United States–based clothing brand founded by Robert Jungmann in 2005, best known for its everyday essentials made from hemp and organic cotton. The brand focuses on T-shirts, tops, dresses, and casual basics designed to be comfortable, breathable, and long-lasting. Jungmaven’s designs are simple and relaxed, making them easy to wear for daily routines, travel, and laid-back lifestyles. Instead of chasing trends, the brand prioritises sustainable materials and responsible production, believing that better fabrics lead to better clothing. The pieces feel soft, durable, and versatile, working well as wardrobe foundations. Jungmaven appeals to people who want casual clothing that feels natural and environmentally conscious. It’s ideal for customers looking for well-made basics that are easy to wear and kinder to the planet.