

"Pink Salt Swim is a Singapore-based swimwear brand, founded in 2017 by Belinda Lee and Ng Su May. The label creates stylish, versatile swimwear that blends Asian design sensibilities with modern global trends. Its collections feature bikinis and one-pieces with clean lines, flattering fits, and contemporary prints designed for both beach holidays and resort living. Pink Salt Swim emphasizes comfort and inclusivity, offering pieces that flatter a variety of body types while maintaining a chic, wearable appeal. The brand is distinctive for its Southeast Asian perspective in a market often dominated by Western labels, giving it a unique cultural voice. With its thoughtful designs and focus on quality, Pink Salt Swim appeals to women who want fashion-forward swimwear that feels modern, inclusive, and culturally rooted."
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