Oobi

Under the Nile is a United States–based baby and children’s clothing brand founded by Janice Masoud in 1998. The brand focuses on soft, organic cotton clothing for babies and young children. Under the Nile’s collections include bodysuits, sleepwear, rompers, blankets, toys, and everyday baby essentials. The clothing is designed to be gentle on sensitive skin and safe for newborns. The brand uses organic materials and ethical production practices. Under the Nile is popular with parents who want simple, comfortable baby products that are safe, durable, and responsibly made.

Finn + Emma is a United States–based baby and children’s lifestyle brand founded by Anna Schwengle in 2012, dedicated to creating safe, stylish, and ethically made products for little ones. The brand specializes in organic cotton clothing, toys, and accessories crafted with non-toxic dyes and thoughtful design. Finn + Emma blends modern aesthetics with functionality, offering pieces that are gentle on skin and built for everyday play. With a strong commitment to sustainability, fair labor practices, and timeless design, the brand supports mindful parenting and conscious living. Finn + Emma has become a trusted choice for families seeking beautifully made, responsibly produced baby essentials.

Smalls Merino is a UK-based knitwear brand founded in 2013 that focuses on everyday basics made from merino wool. The brand creates soft, comfortable garments such as sweaters, cardigans, tops, and jumpers that are designed to feel lightweight yet warm. Merino wool is natural, breathable, and temperature-regulating, making Smalls Merino pieces suitable for daily wear, cooler days, and layering under jackets. The designs are simple, clean, and classic, with relaxed silhouettes and neutral colours that fit easily into many wardrobes. Instead of loud patterns or fast trends, the brand prioritises quality materials and comfort. Smalls Merino appeals to people who want clothing that feels cosy and easy to wear without looking overly styled. The brand is ideal for those who value natural fibres and timeless pieces that can be worn repeatedly in everyday life, whether for work, weekends, or relaxed moments.