Odeda Jewellery
Odeda Jewellery is a London-based brand founded in 2021 by Elaine (Ella) Gorasia. She launched the brand after leaving her career in law to follow her passion for crafting meaningful jewelry. Each piece is designed and made by her using recycled silver, ethically sourced gold, and both natural and lab-created gemstones. Ella's work draws inspiration from nature, ancient symbols, and architectural forms, resulting in collections like Arches, Mandala, and Seedpod, each reflecting themes of renewal, courage, and growth. Every item is handmade using traditional goldsmithing techniques, often combined with metal clay to ensure each piece feels unique and alive. The brand is deeply committed to sustainability, offering re-plating services, using eco-friendly packaging, and producing made-to-order pieces to reduce waste. Customers are drawn to Odeda Jewellery for its thoughtful artistry, symbolic designs, and honest values, making it a trusted name for handmade jewelry that tells a story.
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