Nilamind

Newbie is a Sweden-based children’s clothing brand founded in 2010 that focuses on soft, comfortable, and high-quality apparel for babies and young children. The brand creates pieces such as onesies, tops, trousers, knitwear, rompers, and everyday essentials made from gentle fabrics that feel comfortable on delicate skin. Newbie’s designs often feature calm colour palettes, thoughtful details, and easy-to-wear cuts that make dressing children simple and practical. Instead of trendy children’s fashion, the brand leans toward dependable, timeless staples that can be worn regularly and layered easily. The clothing is ideal for families looking for practical, soft apparel that feels gentle and reliable for daily routines, playtime, naps, and outings. Newbie appeals to parents who value comfort, quality, and simplicity in kids’ wardrobes.

Passenger Clothing is a United Kingdom–based fashion and lifestyle brand founded by Richard Sutcliffe in 2012 that focuses on outdoor-inspired apparel designed for comfort, travel, and everyday exploration. The brand creates clothing such as pullovers, hoodies, flannels, tees, trousers, and outerwear that feel relaxed, durable, and easy to wear. Passenger Clothing’s designs often use soft fabrics and practical cuts that make pieces suitable for travel, casual days out, or outdoor adventures. Instead of heavily trend-driven pieces, the brand focuses on dependable wardrobe staples that feel comfortable and natural. The clothing has a casual, outdoorsy aesthetic — calm colours and relaxed fits that work well for daily life and long weekends alike. Passenger Clothing appeals to people who enjoy functional, comfortable fashion that feels ready for exploration and everyday wear. It is ideal for customers who want clothing that fits both urban life and outdoor moments without heavy technical detail.

Rallier is a New York–based fashion brand founded by Lily Rafii Band in 2016 that focuses on modern women’s clothing with a balanced blend of casual and refined style. The brand creates wardrobe pieces such as dresses, tops, pants, and lightweight outerwear designed to feel versatile and wearable. Rallier’s designs often use clean lines, relaxed fits, and neutral tones that make them easy to style for everyday life, work, and social occasions. Instead of trend-heavy designs, the brand leans toward simple silhouettes with thoughtful details that elevate everyday outfits. The clothing feels timeless and comfortable without being overly plain, making it suitable for many parts of daily life. Rallier appeals to people who want dependable fashion that feels both modern and classic. It is ideal for customers who prefer versatile wardrobe staples that can be worn often and styled in different ways without fuss.