Monica + Andy

Gray Label is a fashion brand founded by Emily Gray in 2011, focused on minimalist clothing for children. The brand creates soft, comfortable essentials such as tops, trousers, dresses, and loungewear designed for everyday play and rest. Gray Label’s designs use neutral colours, gentle fabrics, and simple silhouettes that allow children to move freely. Instead of loud prints or fast trends, the brand prioritises comfort, durability, and timeless style. The clothing feels calm and practical, making it suitable for daily wear at home, school, and outings. Gray Label appeals to parents who value simplicity and quality in kidswear. It’s ideal for families looking for comfortable, minimal clothing designed with children’s needs in mind.

Louise Misha is a Paris, France–based fashion brand founded by Marie Pidancet in 2012, known for its poetic, bohemian style for women and children. The brand focuses on clothing such as dresses, blouses, knitwear, and kidswear that feature delicate embroidery, soft prints, and flowing silhouettes. Louise Misha’s designs are inspired by travel, craftsmanship, and vintage influences, giving each piece a warm, handmade feel. The collections feel gentle and expressive, designed for everyday wear as well as special moments. Instead of fast trends, the brand leans into timeless designs with thoughtful details. Louise Misha appeals to people who love romantic fashion with a free-spirited touch. It’s ideal for customers looking for clothing that feels artistic, feminine, and full of character.

Mabel and Moss is a United States–based fashion brand that focuses on feminine, easy-to-wear women’s clothing. The brand creates dresses, tops, skirts, and casual pieces designed to feel soft, approachable, and wearable. Mabel and Moss often uses gentle colours, relaxed fits, and simple details that suit everyday life, casual outings, and social occasions. Instead of statement fashion, the brand focuses on pieces that feel comfortable and flattering. The clothing is designed to blend easily into daily wardrobes without feeling overdone. Mabel and Moss is ideal for people who prefer simple, feminine fashion that feels light and practical.