

Lelia Mae is a contemporary jewellery brand offering delicate, feminine designs with a touch of elegance. Its collections feature earrings, necklaces, and rings in gold plating, silver, and semi-precious stones, often inspired by nature and subtle details. The brand’s philosophy centres on creating jewellery that is graceful yet wearable for daily life. What makes Lelia Mae distinctive is its balance of beauty and accessibility pieces that carry refinement without being overcomplicated. With an identity rooted in elegance and charm, Lelia Mae appeals to those who want everyday jewelry that feels stylish, delicate, and personal, positioning itself as a modern boutique brand.
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Facets Artisan Jewelry is a U.S.-based brand specialising in hand-crafted gemstone jewellery. Its collections feature rings, pendants, earrings, and bracelets crafted in sterling silver and gold, with a strong emphasis on unique gemstones sourced worldwide. Each design highlights the character of the stone, making every piece distinctive. What makes the brand unique is its gemstone-driven philosophy jewellery created to celebrate the earth’s natural beauty. With an identity rooted in authenticity and artistry, Facets Artisan Jewelry appeals to customers who want handmade jewelry that is colourful, personal, and meaningful, positioning itself as a boutique destination for gemstone lovers.
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Loveness Lee is a London-based jewelry brand founded by artist and designer Loveness in 2016. Raised in China by an architect mother, she grew up surrounded by art and design. After studying jewelry at top UK schools like Central Saint Martins and Middlesex University and earning a master’s degree, she launched the brand right after graduating. Her designs are inspired by textures and shapes found in nature, think cactus skeletons, ruins, or moss that become sculptural, wearable forms. Loveness handcrafts each piece in small batches in her London workshop using recycled sterling silver, recycled gold (including 18-carat plating), freshwater pearls, and lab-grown gemstones. In 2019, she opened a studio-shop at the Oxo Tower in London, where customers can watch the creative process while browsing. The brand also backs its work with an aftercare program and sustainable packaging. Loved for its handmade jewelry and thoughtful connection to nature, Loveness Lee offers pieces that feel uniquely personal and responsibly made.
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Kymee was formally incorporated as Kymee Lifestyle Private Limited in December 2023 in Bangalore, India. The brand emerged from a desire to reshape how Indian consumers experience fine jewellery, making elegance accessible through thoughtful design and modern techniques. Kymee specializes in 18K gold vermeil pieces crafted over sterling silver, offering rings, earrings, necklaces, bracelets, and personalized designs made to last. The collections emphasize everyday wearability, combining minimalist aesthetics with durability and skin-friendly materials. Kymee prides itself on transparency about its materials and process, aiming to build trust through clarity and consistency. With a contemporary and elegant identity, Kymee appeals to customers who want jewellery that feels both elevated and effortless. Today, it positions itself as a rising player in India’s fine jewellery space, especially in the niche of fine vermeil pieces that bridge affordability and quality.
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