Jiwon Choi

Loveness Lee is a London-based jewelry brand founded by artist and designer Loveness in 2016. Raised in China by an architect mother, she grew up surrounded by art and design. After studying jewelry at top UK schools like Central Saint Martins and Middlesex University and earning a master’s degree, she launched the brand right after graduating. Her designs are inspired by textures and shapes found in nature, think cactus skeletons, ruins, or moss that become sculptural, wearable forms. Loveness handcrafts each piece in small batches in her London workshop using recycled sterling silver, recycled gold (including 18-carat plating), freshwater pearls, and lab-grown gemstones. In 2019, she opened a studio-shop at the Oxo Tower in London, where customers can watch the creative process while browsing. The brand also backs its work with an aftercare program and sustainable packaging. Loved for its handmade jewelry and thoughtful connection to nature, Loveness Lee offers pieces that feel uniquely personal and responsibly made.

Don’t Let Disco was founded in 2021 by Ashley Moubayed, launching in Brooklyn as a radical reimagining of beaded adornment. The brand elevates beads vintage, found, antique, or reclaimed into finely crafted jewelry charged with narrative, emotion and texture. Collections include necklaces, wraps, bracelets and statement beadworks, each piece capturing a rhythm of form, memory and material. What distinguishes Don’t Let Disco is the way it blends intuition and storytelling, allowing customers to engage with the craft and participate in creative process via beading bars and limited editions. The identity leans bold, expressive and art-driven, positioning beads as heirloom objects. It resonates with those who want jewelry as wearable storytelling, anchoring the brand as a leading name in expressive, artisan bead jewelry today

Endless & Co. is a family-run jewellery brand founded by Tara Weber in Queensland, Australia. The brand was born from her need for flexibility and a way to channel her creative passion into something personal and accessible. Endless & Co. specialises in pieces made from premium stainless steel with 18K gold or rose gold PVD plating, and its jewellery is designed to be waterproof, tarnish-resistant, and hypoallergenic, ideal for everyday wear. The collections include rings, necklaces, earrings, bracelets, and anklets, with a design philosophy rooted in minimalism, comfort, and versatility. What makes Endless & Co. unique is its blend of affordability and durability, packaged in styles that are both delicate and bold yet practical for daily life. With a modern but warm identity, the brand appeals to individuals who want stylish, reliable pieces without fuss. Today it positions itself as a go-to for minimalist jewelry that marries quality, skin sensitivity, and accessible design.