Inch Bikini

"Shade Swim is an Australian swimwear brand specializing in sun-safe designs with built-in UPF 50+ protection. The label creates bikinis, one-pieces, and rash guards designed to provide both style and skin protection, catering to women who prioritize health as much as fashion. Its collections emphasize modest yet flattering cuts, incorporating long-sleeve swimsuits and full-coverage options alongside more traditional styles. Shade Swim appeals to women and families seeking swimwear that balances aesthetics with function, ensuring safety under the Australian sun. What makes the brand distinctive is its focus on merging sun protection with contemporary swimwear design, a niche not often prioritized in the industry. By highlighting skin health and durable fabrics alongside stylish cuts, Shade Swim has positioned itself as a go-to for functional, protective, and fashionable swimwear."

"Bimby and Roy is a South Melbourne, Victoria based brand founded in 2013, recognized as the first lingerie label licensed for sale in Australian prisons, where some of its production takes place. The brand offers lingerie, loungewear, and swimwear in soft, stretch fabrics that emphasize comfort and versatility. Its swimwear doubles as lingerie or casual wear, reflecting its philosophy of multifunctional, easy-to-wear pieces. Bimby and Roy also promotes ethical production, supporting women workers and ensuring transparent practices. The brand’s collections are playful, lightweight, and designed with unique prints inspired by Fijian culture, reflecting the founders’ heritage. What makes Bimby and Roy unique is its combination of social responsibility, multifunctional design, and cultural storytelling. It appeals to women who value comfort, versatility, and ethical fashion, positioning itself as an innovative label in Australia’s conscious fashion space."

Leni Swims is a Melbourne, Australia–based swimwear brand, founded in 2017 by sisters Molly and Lucy Cochrane. The label specializes in handmade crochet swimwear, blending artisanal craftsmanship with a youthful, playful aesthetic. Each piece is carefully crocheted by hand, making it unique and reflective of slow-fashion principles. Leni Swims has become known for its colorful designs and emphasis on individuality, appealing to women who want distinctive, hand-crafted swimwear. What makes the brand unique is its dedication to artisanal techniques in a fast-fashion world—offering boutique, handmade alternatives that double as wearable art. With its focus on craft and creativity, Leni Swims has established itself as a niche but influential name in the crochet swimwear category.