I.D. Sarrieri

Erdem is a London-based fashion house founded in 2005 by Erdem Moralıoğlu. The brand is known for elegant women’s clothing that blends romantic design with modern tailoring. Erdem creates dresses, separates, and occasionwear featuring floral prints, rich fabrics, and refined details. The collections feel artistic and feminine, often inspired by history, culture, and storytelling. The clothing is designed for special events as well as elevated everyday wear. Instead of fast trends, Erdem focuses on craftsmanship and lasting design. The brand appeals to women who appreciate expressive fashion with a polished finish. It is ideal for those looking for refined pieces that feel thoughtful and beautifully made.

Mimi Prober is a Brooklyn, New York–based fashion brand founded by Mimi Prober in 2014, focusing on refined, feminine clothing designed with a calm and thoughtful approach. The brand creates dresses, tops, skirts, and wardrobe essentials that feel elegant yet easy to wear. Mimi Prober’s designs often use soft fabrics, clean silhouettes, and subtle details that make clothing suitable for everyday wear as well as more dressed-up occasions. Instead of loud prints or heavy trends, the brand favours understated beauty and timeless style. The clothing feels comfortable, graceful, and versatile. Mimi Prober appeals to people who value simplicity, quality, and elegance in their wardrobe. It’s ideal for customers who want clothing that feels polished, wearable, and thoughtfully designed.

Rixo London is a British fashion brand founded by Rizwan Lodhi in 2015 that focuses on printed and patterned womenswear with a vintage-inspired feel. The brand creates dresses, tops, skirts, and coordinated sets that often feature distinctive prints, bold colours, and expressive designs. Rixo London’s pieces are made to feel playful, confident, and easy to wear for social outings, events, evenings, and everyday occasions where fashion feels like a form of self-expression. The clothing blends retro influences with modern tailoring, resulting in pieces that are both timeless and refreshingly current. The brand appeals to people who enjoy standout fashion with personality — pieces that feel unique and memorable instead of plain. Rixo London is ideal for customers who want clothes that make them feel confident, fun, and ready for connection.