

Fairina Cheng Jewellery is an Australian brand that specialises in unconventional, custom-made designs. Based in Sydney, Fairina creates rings, pendants, and earrings using precious metals and gemstones, often with geometric or asymmetric detailing. The brand focuses on storytelling, encouraging clients to collaborate on bespoke pieces that capture personal narratives. What makes Fairina Cheng distinctive is her willingness to break traditions designing jewellery that is modern, playful, and unapologetically different. With an identity rooted in individuality and creativity, Fairina Cheng Jewellery appeals to customers who want custom jewelry that reflects personality, positioning itself as a standout voice in Australia’s contemporary jewellery landscape.
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Vurchoo is a British jewelry brand founded in 2015 by designer Alex Angel-Benscher. Based in London, the brand was created with a mission to blend creativity with positive social impact. Inspired by global art and culture, Alex designs pieces that are modern, simple, and versatile, while each carries a story of giving back. Vurchoo is best known for its “Studs of Hope” collection, a line of earrings inspired by children’s drawings from around the world. A portion of every sale goes directly to support education projects in developing countries, turning jewelry into a way to make real change. All pieces are made from sterling silver, gold plating, or recycled metals, and are designed to be worn every day. Customers love Vurchoo for its mix of meaningful design, affordability, and strong values, making it a trusted name in the UK for ethical jewelry that combines style with purpose.
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Cleopatra’s Bling is a jewellery brand founded by Olivia Cummings, inspired by her travels through Turkey, India, and Paris. The collections feature rings, necklaces, earrings, and talismanic pendants crafted in sterling silver and gold plating, often set with colourful stones. Designs are rich in symbolism, drawing from mythology, astrology, and ancient cultures. What makes Cleopatra’s Bling distinctive is its storytelling each piece is infused with cultural references and a sense of wanderlust. With an identity that is mystical and eclectic, Cleopatra’s Bling appeals to those who want bohemian jewelry that connects them to history and spirit, positioning itself as a global brand rooted in cultural heritage.
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