Etica Denim

OY Surf is a Zurich, Switzerland–based surf and activewear brand founded by Monika Weinzettl in 2012 that focuses on clothing designed for water sports and everyday coastal life. The brand creates rash guards, surf tops, wetsuit tops, swimwear, and casual pieces made from durable and stretchy fabrics that feel comfortable in and out of the water. OY Surf’s designs emphasise performance and function — pieces are built to support movement, breathability, and quick drying for surfing, paddleboarding, swimming, and seaside days. The clothing also feels wearable as casual coastal wear, with simple shapes and practical cuts that fit into relaxed routines near the water. Instead of fashion-only swimwear, the brand focuses on pieces that work well for active water days and beach life. OY Surf appeals to people who enjoy active coastal activities and want dependable clothing that feels comfortable, functional, and easy to mix into everyday wear when life is lived by the sea.

Bougainvillea Life is an India-based fashion and lifestyle brand that creates vibrant, warm-weather clothing inspired by nature and tropical living. The brand focuses on dresses, resortwear, tops, and relaxed pieces designed to feel breathable, colourful, and easy to wear. Bougainvillea Life’s designs often feature floral prints, soft fabrics, and free-flowing silhouettes that make the clothing perfect for holidays, beach days, and everyday warmth. Instead of structured or heavy pieces, the brand emphasises relaxed comfort and spirited style. The clothing feels fresh and lively, helping customers feel ready for sun-soaked days and relaxed evenings alike. Bougainvillea Life appeals to people who enjoy playful, resort-inspired fashion that feels natural and cheerful. It’s ideal for customers looking for warm-weather staples that feel bright, comfortable, and joyful.

Known Supply is a United States–based sustainable fashion brand founded in 2017 by Kohl Crecelius and Stewart Ramsey that focuses on ethically made denim and wardrobe essentials. The brand creates jeans, jackets, tops, and casual pieces produced with transparent supply chains and fair labour practices, putting sustainability and craftsmanship at the forefront. Known Supply works directly with global partners to make clothing that feels dependable and built to last, using durable fabrics and thoughtful design rather than fast-moving trends. The pieces have a timeless, approachable style that works for everyday life, casual weekends, and relaxed social settings. Instead of mass-produced fashion, the brand prioritises ethical production, traceability, and quality materials. Known Supply appeals to people who want wardrobe staples with a purpose — clothing that feels comfortable, dependable, and responsible. It’s ideal for customers who value sustainability and want pieces that can be worn often for years.