Berlook

Papaaya Swimwear is a Mumbai, India–based swimwear brand, founded in 2021 by Maia Shroff. The label is part of a new wave of Indian swimwear designers bringing modern, stylish beachwear to a growing domestic and global audience. Papaaya focuses on vibrant colors, flattering cuts, and youthful designs that embody confidence and individuality. Its collections include bikinis, one-pieces, and cover-ups crafted to suit both beach holidays and resort getaways. What makes Papaaya unique is its role in shaping India’s emerging swimwear market, offering contemporary styles that reflect global trends while catering to a culturally diverse audience. With its fresh identity and emphasis on fashion-forward designs, Papaaya Swimwear is carving a space for itself in the international swimwear landscape.

"MC Swim is a swimwear label focused on creating bold, contemporary designs for women who want eye-catching beachwear. The brand specializes in bikinis and one-piece swimsuits that feature daring cuts, vibrant prints, and fashionable details suited for trend-conscious shoppers. Its collections aim to balance playful aesthetics with flattering silhouettes, offering options that highlight individuality while maintaining comfort and durability. MC Swim appeals to a modern audience that sees swimwear as both a fashion statement and a lifestyle accessory. What makes the brand unique is its emphasis on bold styling and updated seasonal looks, giving customers fresh choices with each collection. With an online-first presence, MC Swim caters to a global audience and promotes swimwear that reflects confidence, energy, and contemporary beach culture."

"Cheeky Swim is a South Florida based swimwear brand, designed for women who want bold, body-flattering, and confident swimwear styles. Its collections include cheeky-cut bikinis, thong bottoms, and daring tops that emphasize minimal coverage and sleek design. The brand draws inspiration from South Florida’s vibrant beach culture, reflecting a fun, adventurous lifestyle through its daring silhouettes and tropical influences. Cheeky Swim stands out by focusing on bold designs that highlight confidence and individuality, positioning itself as a label for women unafraid to make a statement at the beach or pool. Each piece is made with attention to both fit and style, ensuring comfort while maintaining a daring aesthetic. With its online-first presence, Cheeky Swim has quickly become a name associated with youthful energy and fearless style, appealing to women who view swimwear as both an expression of personality and a celebration of body positivity."