
"Alicia Swim is a luxury swimwear brand founded in 2020 by model Alicia Rountree, originally from Mauritius. The brand is inspired by the island’s tropical beauty, translating it into swimwear that celebrates color, nature, and elegance. Alicia Swim produces bikinis, one-pieces, and resortwear crafted in Italy from eco-friendly fabrics, emphasizing slow fashion and sustainability. Its collections are known for clean silhouettes, vibrant tropical prints, and sophisticated styling that blend European craftsmanship with island heritage. What makes Alicia Swim unique is its strong connection to Mauritius, which influences its aesthetic and brand story, while maintaining luxury positioning through Italian production. The label appeals to women who want stylish, environmentally conscious swimwear rooted in both heritage and luxury. With its island-inspired narrative and eco-luxury identity, Alicia Swim has quickly made its mark in the international swimwear market."
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